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"They've tried everything to get their installed base to grow, but it just doesn't grow. But the firm has been unable to persuade the mass consumer audience to switch from Windows to Mac computers.įor Apple, the Windows version of iTunes is part of a "very slow but real shift" in strategy, said Gene Munster, senior research analyst with U.S.
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Now the iPod portable digital music player, which works with both Windows and Mac, is one of the company's top-selling hardware products. "This whole digital music distribution world took another pretty important step forward," said Mike McGuire, media and entertainment analyst for Gartner G2.įor Apple, remaking a major Macintosh-only software program into a Microsoft Windows product represents another intriguing step.įor years, Apple has distributed Quicktime, its digital player program, for Windows.
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ITunes joins a short but growing list of new for-pay online music services designed for Windows that figure to be Apple's major competitors, including Napster 2.o, Musicmatch Downloads, Rhapsody and. "ITunes for Windows is the best Windows app ever written," Jobs said. "I'm here to report to you today that this has happened," Jobs said, pointing to a sign that read, "Hell Froze Over."Īpple has sold more than 13 million songs through iTunes, which can be downloaded for 99 cents each or $9.99 per album, even though until Thursday, both the iTunes jukebox program and online music store were only available to the comparatively small universe of Macintosh users.
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Since the 1970s, Apple has for the most part refused to make products that are compatible with its rival's computers.